Consumer Behavior, Needs and impulse: identification, analysis and adoption, Plotting the Marketing Variables: Correcting the Marketing Myopia

Effective weaving of the basket of Product Mix and selection of Marketing Channels

Product Planning and Forecasting:

Inception -–> launch –-> cyclical management

Marketing Research& Information System (MIS): Research Design, Data Collection (Primary & Secondary), Surveys, Focus group Interviews and Test Marketing/ Cluster Sampling.

Market Segmentation and Target Decision analysis (TDA): niche discovery and evaluation

Product Strategy: PLC Model configuration & Consumer Adoption Process (CAP) evaluation